Infinity Blue is a circular colour system to recover synthetic indigo from denim waste.
Using a natural process that is free of harsh chemicals, it transforms waste denim into a sustainable source of indigo.
By sourcing colour from waste, Infinity Blue challenges us to see the value in what we discard and envision a future where colour is shared and endlessly reusable.
Infinity Blue can be applied as a dye, print as well as denim finishing, naturally bleaching denim while recovering indigo pigment.
Blackhorse Lane Ateliers
In collaboration with Blackhorse Lane Ateliers, London's only selvedge denim maker, a pair of jeans were printed with the indigo extracted from 50g of their denim offcuts - showcasing the circular potential of indigo colour recovery.
Infinity Blue is created by Emily Gubbay, a designer exploring colour through circular systems.Her work focuses on creating low-impact colour solutions to drive positive change within the design industry. Through a collaborative, cross-disciplinary approach, she rethinks how colour is sourced, made, and applied for a more sustainable design future.Reach out to [email protected] to collaborate!Exhibitions:
Functional Textiles, Shanghai, August 2025
Performance Days, New York, July 2025
Future Fabrics Expo, London, June 2025
MA Material Futures, London, June 2025
Dropcity, Milan Design Week, April 2025